Brand: Dash In

Project: SMS Campaign Digital Assets (Emails and Web Graphics)

Company: Wills Group

I designed emails and web graphics for SMS marketing campaign, creating engaging visuals that captured attention and encouraged customer interaction. The designs featured rich fall colors, bold typography, and seasonal elements, ensuring they stood out in the emails and on mobile screens while reinforcing the brand’s identity.

Brand: Splash In

Project: Email Campaign Digital Assets

Company: Wills Group

These re-engagement emails were designed to convert captured leads into loyal customers by inviting them to join the Unlimited Car Wash Club. The campaign leveraged a compelling incentive using strategic messaging and engaging visuals.

Client: NHLBI

Project: Static and Animated Social Media Assets, Digital Stickers

Agency: Fors Marsh

At Fors Marsh, I designed both static and animated social media assets for the Sickle Cell Awareness Month campaign, themed “Get to Know Sickle Cell.” This campaign took a personal and factual approach to highlight the realities of living with sickle cell disease, while also emphasizing the importance of clinical trials and the vital role that trial participants play in advancing research and improving care for those with SCD.

Client: Office of the Assistant Secretary for Public Affairs (ASPA)

Project: HHS “We Can Do This” Newsletter Design

Agency: Fors Marsh

I supported the design and production of a bi-weekly stakeholder update for the U.S. Department of Health and Human Services' COVID-19 Public Education Campaign, We Can Do This. Developed and sent through Salesforce, the newsletter compiled campaign updates, research insights, and useful resource links into a clear, visually structured format for partners and stakeholders.

Client: Office of the Assistant Secretary for Public Affairs (ASPA)

Project: Protecting the Nation (PTN) Campaign

Agency: Fors Marsh

While at Fors Marsh, I conceptualized and contributed to the development and execution of the visual identity for the PTN digital campaign, designed to address frequently asked questions about COVID-19 vaccines. The campaign aimed to provide clear, trustworthy information through engaging, easy-to-digest visuals.

To support this effort, I designed a variety of static, carousel, and animated graphics, ensuring the content was visually compelling, and optimized for digital engagement. By balancing informative design with approachable visuals, the campaign helped foster public understanding and confidence in COVID vaccines.

Client: Fors Marsh

Project: Empathy Affect Podcast Social Media and Web Assets (Carousel, Stories, Single Post Graphic, and Homepage Images)

Agency: Fors Marsh

I designed a series of branded social media assets to promote Empathy Affect, a Fors Marsh podcast exploring how empathy can drive more effective and inclusive public policy. Staying true to the Fors Marsh visual identity, I created carousel graphics, single posts, Instagram Stories, and homepage visuals that reflected the podcast’s thoughtful and human-centered approach.

Client: National Institute of Nursing Research (NINR)

Project: Brand Refresh

Agency: Fors Marsh

At Fors Marsh, I helped refresh the National Institute of Nursing Research (NINR) brand to better reflect its mission. As part of the NIH, NINR supports research that improves health by looking at the bigger picture—how factors like social support, environment, and access to care shape well-being.

The new visual identity focuses on connection and impact. A pattern of interwoven lines and icons represents how nurses link science, care, and real-world health challenges. The updated look reinforces NINR’s role in driving research that helps people live longer, healthier lives.

Client: Fors Marsh

Project: Community Resilience Insights and Survey Project (CRISP)

Agency: Fors Marsh

While at Fors Marsh, I worked on the visual identity for the Community Resilience Insights and Survey Project (CRISP), which provides local insights into how communities understand and respond to climate related risks. The branding was designed to make this information clear, engaging, and easy to understand.

Client: American Red Cross

Project: Illustrations for the Emergency App

Agency: Fors Marsh

While at Fors Marsh, I worked on illustrations for the Red Cross Emergency app, that would communicate the messages around hazards and appropriate actions. The objective was to increase usability and understanding of the Emergency app information by accurately depicting the hazards and protective actions in a concise and efficient way.

Client: IAAPA

Show: IAAPA Expo

Agency: CSG Creative

For "Creation Nation" campaign, I developed a series of custom illustrations that brought the concept of personalization and creativity to life. The campaign was inspired by a key industry trend: guests seeking unique, customized experiences at attractions. To reflect this, the visual direction included handcrafted typography and a seamless blend of photography with illustration.

Client: DSPO

Project: Annual Report on Suicide in the Military design

Agency: Fors Marsh

While at Fors Marsh, I designed the Annual Report on Suicide in the Military, a document that presents data, analysis, and prevention efforts aimed at addressing mental health challenges within the armed forces. The design approach prioritized clarity, accessibility, and sensitivity, ensuring that complex data was presented in a visually structured and digestible format.

Client: National Association of Chemical Distributors

Project: NACD Spring Workshops Brochure – Direct Mail Design

Agency: CSG Creative

I designed a direct mail brochure for the National Association of Chemical Distributors (NACD) promoting their Spring Regulatory and Responsible Distribution Workshops. The piece needed to clearly communicate the dual-track event structure and encourage early registration. I developed a layout that organized complex session information into a clean, readable format while incorporating NACD’s branding and industry-specific imagery.

Client: Fors Marsh

Project: Power Point Presentation

Agency: Fors Marsh

I designed a PowerPoint presentation in the Fors Marsh brand for a White House event focused on promoting recovery-friendly workplaces. The presentation highlighted key findings from a national survey on what employers need to better support individuals in recovery. It was shared with an audience of senior officials, business leaders, and state representatives as part of National Recovery Month, helping to clearly communicate important data and encourage supportive workplace policies.

Client: American Gear Manufacturers Association

Project: Motion + Power Technology Expo – Direct Mail Design

Agency: CSG Creative

For the Motion + Power Technology Expo, I designed a series of targeted direct mail pieces aimed at boosting event awareness and driving registration among key industry professionals. The creative direction emphasized clarity and impact, blending bold typography, technical visuals, and a clean layout to capture attention quickly. Each piece was tailored to communicate key event details while maintaining brand consistency and a sense of forward momentum.

Brand: Dash In

Project: Neighborhood Welcome Mailer

Company: Wills Group

I designed this print mailer to help Dash In introduce their new location and bring in local customers with eye-catching offers. The layout was built to showcase multiple deals clearly, using bold text, bright colors, and a clean structure that made everything easy to read at a glance. I focused on creating a friendly, energetic tone while keeping the brand’s look consistent.

Client: AASA

Show: National Conference on Education

Agency: CSG Creative

While at CSG, I developed the visual identity for the AASA Conference, aligning it with the event’s theme: "Social Emotional Learning: Focusing on the Total Child." My goal was to create a design system that visually represented the holistic nature of social-emotional learning (SEL)—how a child’s success is shaped by multiple interconnected factors, from academic support to emotional well-being and community involvement.

At the core of the identity was a geometric pattern, a design choice that symbolized the idea of “one whole made of many components.” Just as SEL integrates various elements—emotional intelligence, relationships, and academic growth—into a unified approach to education, the pattern reflected how individual pieces come together to form a strong foundation for a child’s well-being. This visual metaphor reinforced the conference’s key message: supporting the whole child requires an interconnected, multifaceted approach.

Client: ISA

Show: Sign Expo

Agency: CSG Creative

While at CSG, I developed the visual identity for Sign Expo, ensuring the conference’s branding was as bold and dynamic as the signage industry itself. My approach focused on creating a vibrant, eye-catching design system that would not only attract attention but also celebrate the creativity and innovation that define the field.

To achieve this, I incorporated bright, high-energy colors that reflected the excitement and impact of large-scale signage and visual communications. Additionally, I developed a series of custom illustrations, adding a unique and personal touch to the event’s branding.

Client: AAJ

Show: AAJ Annual Convention

Agency: CSG Creative

While at CSG, I developed the visual identity for the American Association for Justice (AAJ) Annual Convention, an event dedicated to bringing together legal professionals and industry leaders. With the convention set in Miami Beach, the creative direction centered on capturing the energy, vibrancy, and distinct character of the location—transforming the event branding into an immersive experience.